Ambassador Cruise Line
Experience unforgettable cruise holidays with Ambassador Cruise Line, offering high-value voyages from regional UK ports. Whether you're seeking relaxed adult-focused sailings, scenic Northern Europe itineraries, or sunshine-soaked Mediterranean breaks, Ambassador Cruise Line provides exceptional journeys designed with comfort and style.
Why Choose Ambassador Cruise Line?
Adult-Focused & Relaxed Atmosphere
Ambassador cruises are predominantly adult-focused, offering a peaceful onboard environment tailored to couples, solo travellers and friends. While a limited selection of school-holiday sailings do permit children, most itineraries prioritise a mature cruising experience.
Guests looking out to Ambition at sea
No-Fly Cruises from UK Ports
Set sail directly from popular UK departure points, including London Tilbury, Newcastle, Dundee, Bristol, Liverpool and more- meaning no airports, fewer hassles, and stress-free boarding.
Ambition in Newcastle
Great Value
Enjoy excellent value with Ambassador Cruise Line, offering affordable cruise holidays without compromising on comfort or experience. With full-board dining, quality entertainment and a range of onboard activities included, you can relax and enjoy a stress-free voyage that delivers great value from start to finish.
An Ambassador Cruise Line ship in Geiranger
Classic British-Style Cruising
Enjoy traditional British cruising experiences, from afternoon tea and warm service to evening entertainment and social activities with a friendly, familiar feel.
Guests at Buckingham on an Ambassador Cruise Line ship
What's included?
Find out what’s included on an Ambassador cruise – from full-board dining and daytime activities to evening entertainment and friendly British service.
Full Board Dining
Breakfast, lunch, dinner, and British-style afternoon tea included.
Entertainment & Activities
Live shows, music, quizzes and theatre performances.
Accommodation
Options from cosy inside cabins to luxurious suites
Pools, Spa & Leisure
Pools, hot tubs and spa facilities for relaxation.
Latest Ambassador Cruise Line offers
Explore top Ambassador Cruise Line deals, including limited-time offers on no-fly sailings from the UK.
More about Ambassador Cruise Line
Whether you're looking for a short cruise break or a longer voyage, Ambassador Cruise Line offers relaxed, great-value cruise holidays with a seamless and stress-free experience. The fleet, including Ambience, Ambition and Renaissance, specialises in no-fly cruises from the UK, while also offering exciting fly-cruise itineraries to the Caribbean for travellers seeking sunshine further afield.
Easy UK Departures
Skip the airport stress and start your cruise holiday closer to home. Ambassador Cruise Line offers convenient no-fly cruises from UK ports, including London Tilbury, Newcastle, Dundee and Liverpool. With no baggage weight restrictions, easy boarding and no airport queues, cruising from the UK offers a smoother, more relaxed start to your getaway.
Unique Itineraries
Ambassador Cruise Line offers a diverse range of carefully crafted itineraries across its fleet, visiting some of the world’s most scenic and sought-after cruise destinations. Sail to the Norwegian Fjords, British Isles, Northern Europe, the Caribbean and the Canary Islands, with each voyage designed to showcase both iconic highlights and lesser-known ports.
From the dramatic fjords of Norway to the charming coastal towns of the British Isles and the sunshine of the Canary Islands, every itinerary is designed to deliver memorable and varied cruise experiences. Cruises range from short UK cruise breaks to extended voyages of over 100 nights, offering flexibility for both quick getaways and long-haul adventures at sea.
Adult-Focused Cruising
Ambassador Cruise Line offers a relaxed, adult-focused cruising experience, with a wide selection of sailings exclusively for guests aged 18 and over. This creates a calm onboard atmosphere, ideal for couples, solo travellers and groups of friends looking for a more traditional style of cruise without children’s facilities or family-focused entertainment.
On select school holiday sailings, families are also welcome, giving flexibility for those who prefer to travel together during peak holiday periods.
Delicious Dining Options
Start your day with a full breakfast in the Buckingham Restaurant, enjoy relaxed, casual dining at the Borough Market Buffet, or elevate your evening with a more refined experience at the speciality Saffron Restaurant. With a variety of venues and menus available, every meal is designed to suit different tastes and occasions throughout your cruise.
Drinks Packages
Make your onboard experience even easier with a selection of drinks packages designed to suit different preferences and budgets. Options typically include the Ambassador Experience Package (non-alcoholic), Explorer Package, Expedition Package, and the Adventurer Package for children aged 3–11.
Packages vary in what’s included, with some covering a broad range of beverages and selected options potentially including gratuities, depending on the package type.
Fantastic Entertainment
Ambassador Cruise Line delivers a lively programme of evening entertainment designed to suit all tastes, from live music and comedy to cabaret, quizzes and themed performances.
Enjoy spectacular West End-style productions at The Palladium Theatre, discover guest performers and tribute acts, or relax with live music in the Observatory Lounge. Guests can also experience Theatre@Sea, Ambassador’s partnership, bringing professional stage productions and musical theatre performances onboard for a truly immersive cruise entertainment experience.
Comfortable Accommodations
Your cabin is your private retreat at sea with Ambassador Cruise Line, offering a range of well-appointed accommodations to suit every type of traveller, including dedicated solo cabins for single guests, available with a reduced supplement on selected sailings.
Inside cabins provide a comfortable, value-focused option with all the essentials for a restful stay. In contrast, ocean-view cabins offer natural light and scenic sea vistas, ideal for relaxing after a day ashore. Balcony cabins include a private outdoor area to enjoy fresh sea air and uninterrupted views. At the top end, suites feature additional living space, upgraded amenities and enhanced onboard benefits for a more premium cruising experience.
Download the Ambassador App
Make your cruise experience even more seamless with the Ambassador Cruise Line app, your all-in-one digital cruise companion.
Before you sail, use the app to complete online check-in, view your cruise itinerary, and explore everything available onboard your ship. Once onboard, it becomes your essential tool for browsing the daily programme, booking shore excursions, reserving dining and spa treatments, and monitoring your onboard account in real time. From checking what’s on tonight to planning your time ashore, everything you need is available instantly in one place.
Frequently Asked Questions
Got questions about Ambassador Cruise Line? Find all the answers you need, below.
Ambassador Cruise Line is primarily an adult-focused cruise line, with most sailings reserved for guests aged 18 and over. This creates a relaxed onboard atmosphere ideal for couples, solo travellers and groups of friends.
However, a small number of multi-generational cruises during school holidays allow children to sail with their families.
Most fares with Ambassador Cruise Line include full-board dining, onboard entertainment, accommodation, and access to many ship facilities such as pools, lounges and fitness areas.
Additional extras such as drinks packages, shore excursions, speciality dining and spa treatments can be purchased separately.
A service charge of £7 per person, per night (or £6 on cruises of 16 nights or more) is automatically added to your onboard account. On multigenerational cruises, children aged 12–17 are charged £4 per night.
Gratuities are included in all Ambassador Drinks Packages and cannot be removed. If you have concerns about the service charge, speak to Guest Services during your cruise.
Yes, Ambassador Cruise Line offers a range of drinks packages to suit different preferences. Options typically include the Ambassador Experience (non-alcoholic), Explorer and Expedition packages, which can include a selection of wines, beers, spirits, soft drinks and gratuities depending on the package.
Ambition and Ambience cabins are fitted with UK 3-pin sockets. Onboard Renaissance, cabins are fitted with European 2-pin round sockets.
Daytimes are relaxed and casual, but evenings follow a suggested dress code listed in your Daily Programme.
- Formal/Gala Nights (typically 1–5 per cruise): Dinner jackets, suits, cocktail or evening dresses. Jeans, T-shirts, shorts and open-neck shirts aren’t allowed in the main restaurant on these nights.
- Smart Evenings: Suits, smart jackets, cocktail dresses and trouser suits,
- Casual Evenings: Usually for nights in port or special events like deck parties, dress how you feel comfortable.
Wi-Fi is available onboard Ambassador Cruise Line ships for guests who wish to stay connected while at sea. Internet packages can be purchased during your cruise, allowing you to check emails, browse the web and keep in touch with friends and family.
Ambassador specialises in no-fly cruises from regional UK ports, making it easy to start your holiday closer to home. Common departure ports include London Tilbury, Newcastle, Dundee, Bristol and Liverpool, with itineraries visiting destinations across Northern Europe, the British Isles, the Canary Islands and beyond.
Ambassador Cruise Line offers itineraries to a wide variety of cruise destinations. Popular regions include the Norwegian Fjords, British Isles, Northern Europe, the Canary Islands and the Caribbean, with cruises ranging from short UK breaks to extended voyages lasting over 100 nights.
The fleet of Ambassador Cruise Line currently includes Ambience, Ambition and Renaissance. Each ship offers a range of dining venues, entertainment spaces, lounges and comfortable accommodation designed for relaxed, traditional cruising.
